An interested visitor who has been strolling through your site has finally come to just what she is looking for and is about to make a purchase. She clicks the sign up now button and enters her email address which then sends her to her payment processor. Suddenly, her cat who has been sleeping peacefully nearby, takes a flying leap and lands right in the middle of her computer keyboard – Oh, No….
In the blink of an eye your visitor exits your site and your sale is dust…unless you have an autoresponder which has captured the precious email address entered earlier!
This will enable you to make contact with this visitor and offer them some updated information and perhaps they will return because you cared enough to make contact.